How To Brand Like An Idiot [Without Even Knowing It]

77. Branding From The Perspective Of Your Customer

Have you or do you possibly know of someone who created a product or service that they thought was going to be groundbreaking, only to find out that when they launched it, it was not only not the hit they expected but rather found it not to be a hit at all? I know I did.

It happened to me in the very first business that I had back in 1991, a clothing brand I started with my partner Gary while we were in college. Continue reading “How To Brand Like An Idiot [Without Even Knowing It]”