I went to college at University of Colorado. The end of my sophomore year, I moved off-campus with a bunch of guys, one who’s name was Tom. I hated Tom (understatement). I think it was probably because he had the one thing that I hated more than arrogance… unjustifiable arrogance. He had ABSOLUTELY no reason to be arrogant. He was about the corniest guy I had ever met in my life, and looked like a chubby grown up version of Richie Rich.
Tom was from a state where guns were legal and he had a permit so he would walk around the house with his gun in a holster like he was a cop, despite the fact that violent crime in Boulder Colorado at the time was about as rare as stumbling upon a mountain lion on 42nd street.
The Numbers Game
If you are not familiar with the school, University Of Colorado is a big school and has a very big campus. Every time I would walk through campus with Tom (we left at the same time from the same house), he would stop nearly every woman that crossed our path and ask them out on a date. It was embarrassing. He’d just smile at a girl, stand in her path, extend his hand and say, “Hi I’m Tom.” So much so, that we eventually nicknamed him, “Hi I’m Tom.” Nine times out of ten times the women would practically run away… Which leaves one woman who didn’t.
The Failure Who Succeeded
After a few weeks passed, I noticed Tom was going on a ton of dates. After a month it became ridiculous as women were coming in and out of our house like we were running a brothel.
As it turned out, he explained to me his process. He would ask women out all day until one woman said yes. Every day. If the first said yes he was good, if he had to ask 100 women, the campus was big enough that he would not run short of women to ask.
OK here’s the math…
1 woman a day
7 women a week
28 women a month.
Like I said, a brothel.
The Business Lesson
In business, much like in life, you play the numbers. The only way to succeed in business is to get rejected a lot. And I mean a lot. If you are interested, I wrote an article on the very subject called, 18 Reasons Why Your Rejection Is My Favorite Aphrodisiac. It may help give you a little idea into the reason why I love to be rejected.
So Tom failed and failed a lot. Or so I thought. My take on failure these days is that the only time you fail is when you quit. The truth is that Tom never quit. He simply failed his way forward into success. What’s more, he failed his way into success not once but EVERY SINGLE DAY. One success after another adds up (which explains the revolving door of women at the house).
I believe that the key to success is to build your rejection muscle and grow super thick skin. In order to do this you need fall on your ass repeatedly. One of my favorite analogies to explain this is the process of a baby learning how to walk. How many times do you think a baby falls before finally learning how to walk?
Conversely, what do you think would happen if the baby gave up after falling a few times and just said, “Oh screw it. I’ll just wait until my legs are strong enough.” What would happen is it would take forever for the baby’s leg muscles to grow, and by the time he or she could walk, the other kids would be running laps.
Be Like Tom
If you are a company looking for an investment, remember, you don’t have to succeed everyday (like Cornball Tom), you only need to succeed once. Like I said, it is all about growing thick skin. If you knew how many times I have failed (and still fail everyday) you would understand why I dedicate most of my time to help people learn from the mistakes of others. I wrote a book about it, which contains 55 case-studies of my most infamous screw-ups. If you want to read the first few chapters, click here .
I encourage you to be like Tom today. I want you to tell yourself you are going to fail this week and I want you to be encouraged by the very thought. Why? Because, the more times you come up to the plate the greater your chance of striking out… but that is the only way to give yourself a chance to score.
Here are 3 more articles I suggest you read on the subject of failure, rejection and how to grow thick skin.
*NOTE: You will notice Daymond & I are offering 6 free chapters below from the 3 books. I encourage you to take advantage of the opportunity as we will not offer this forever! A Lot of people get upset when we take an offer down so don’t let that be you ’cause I’m telling you now!