Don’t Create A Startup, Create A Conspiracy!


Today it seems like we’re in a churn and burn state of mind. I look across the myriad of start-ups that pop up every second on the second, and begin to think that speed has become a strategy over quality. To a certain degree that strategy works, but it works at the expense of quality and differentiation.

Building on that strategy is not a failure but a bad case of self inflicted poor decisions that starts off as a bad cold and ends ultimately in death. A slow death is better because the pain is negligible – for most people.

Success hinges on investment, and return relies on compounding. The entrepreneurs that would rather go the slow death route are investing time, money and resources that slowly but surely kill off their companies. Those mis-guided decisions compounded over time return nothing, nada and eventually end in despair.

The Entrepreneur’s Mission

 To avoid sickness and hopefully death we must start at the beginning and ask, “Why do entrepreneurs (you) become entrepreneurs?”

After reading Peter Thiel’s book Zero to One, he stated, that the function of an entrepreneur is ‘to conspire to change the world.’ Those are big shoes to fill for anyone to get their mind around. I know that wasn’t my frame of mind when I started my first business. Was it yours – is it yours? I probably would have folded up the tent long ago and trekked back home to a cozy 9-to-5 – which I’ve done before.

On that trek (process) I lost something and gained something else. I learned how to do what everyone else was doing (loss), and simultaneously learned that agreement by large committee is strategic dilution. In other words, if enough piranhas pick at something (self interests) long enough an idea goes from being a living and breathing process to a carcass with only remnants left of the original idea.

Obviously there are exceptions but how many brands keep the process an inspirational journey throughout.

Note: To view articles for entrepreneurs starting a business, click help for entrepreneurs 

Creating A Conspiracy

 I learned that entrepreneurs start businesses because they believe things can be done differently and ultimately better. The art of bringing an idea to market without dilution is why entrepreneurs exist. So yes, conspiracy is a good word to use when talking about entrepreneurs.

No matter whether you’re a mom and pops startup, or the next Facebook, your modus operandi is the same – to create new thinking clear of traditional thinking. When it’s all said and done, a startup’s survival and eventual growth depends on continuous radical (I stop using disruptive) thinking.

This thinking starts with a question that entrepreneurs must ask, what do we do exceptionally well compared to our competition? That’s where the conspiracy starts.

–       Apple

–       GoPro

–       Under Armour

–       AirBnB

–       Facebook

–       Tesla

–       Virgin

–       And many others

These brands did not start as startups. They were(are) conspirators. They dominated a niche with a new way of thinking, and then scaled. Business plan done!

Tom Peters once said, “Why would you plan to be like someone else one year from now today – to be a year behind?”

Amen Tom!

The Takeaway

 Be a trailblazer! To copy is not a form of flattery; it’s a means to a disastrous end. Iteration is good – if it’s significant. Take rational big risks. Don’t be afraid to fall flat on your face – your face will get used to it. There was a point you couldn’t walk, ride a bike… you fell, but you also learned how to advance.

Creating and building a conspiracy takes the same process!

*NOTE: You will notice Daymond & MJ are offering 6 free chapters below from the 3 books. I encourage you to take advantage of the opportunity as we will not offer this forever! A Lot of people get upset when we take an offer down so don’t let that be you ’cause I’m telling you now! :-)

Stay hungry, & HUSTLE HARD!


Don’t Get Ready, Stay Ready! Create Your Luck Factor!

11. Don’t-Get-Ready,-Stay-Ready!-Create-Your-Luck-Factor!

How many times have you heard someone say that he or she is so lucky? Of course we’ve all heard that phrase plenty of times. In a lot of cases ‘true luck’ does seem to appear in the most unexpected places.

Business luck, on the other hand, at least in my eyes, has more to do with being prepared at the right time when opportunity comes knocking. Continue reading “Don’t Get Ready, Stay Ready! Create Your Luck Factor!”

1 Gut-Wrenching Reason Why You Must Bring Your Idea To Market TODAY


Let me give you the moral of the story up front. If you have developed a product or service and you are hesitant about whether or not to bring it to market yet… Bring it to market TODAY. Not tomorrow. Not next week. TODAY. Let me tell you why…

Yesterday, I was catching up on some articles from the NY times that I hadn’t had a chance to read this past week. I came across an article that hit me like a punch in the face Continue reading “1 Gut-Wrenching Reason Why You Must Bring Your Idea To Market TODAY”

4 Ways To Tell If You Are A Know-It-All or a Learn-It-All

15. 4-Ways-To-Tell-If-You-Are-A-Know-It-All-or-a-Learn-It-All

Have you ever had the experience of dealing with a know-it-all? If you have, you know it can be an extremely exhausting experience. It is one thing to be confident, but quite another to be an a****** …  I leave it to you to fill in the blanks.

Personally, listening to a know-it-all seems to give me a sense that the person is not self confident – despite the fact that is nearly always their primary intention. Continue reading “4 Ways To Tell If You Are A Know-It-All or a Learn-It-All”

FAILURE: The University of Entrepreneurs

42. FAILURE The University of Entrepreneurs

In this video post I discuss how most professions have formal resources like colleges and training to obtain a foundation in specific areas of expertise, but entrepreneurs can only rely on failures to serve as their aspect of learning. I continue to discuss how iconic figures have used the “University of Failure” to go on to become successful.

What The Heroes From September 11th Can Teach Us About Business & Ethics

61. What The Heroes From September 11th Can Teach Us About Business & Ethics

13 years ago today we witnessed the most cowardly act in history. We responded with the most courageous response.

As I look back on the heroes from that fateful day and compare the purpose of their profession to the purpose of those in digital platform, most specifically the social media space, I can’t help but notice such a polarizing difference between those who use their profession for the sole purpose of helping others, compared to those people who use their profession to help themselves. Continue reading “What The Heroes From September 11th Can Teach Us About Business & Ethics”

Why Aurora Victim Jessica Redfield Taught Me The Greatest Lesson I Ever Received About Business

72. Why Aurora Victim Jessica Redfield Taught Me The Greatest Lesson I Ever Received About Business

Three things have happened to me in the last 24 hours which have tugged on my heart quite a bit and I knew I had to get some things off my chest. I also knew that there was a lesson that I could learn from the events that have taken place during this time, as I have found that there is always a lesson embedded in every event (good or bad) if we look hard enough…

The Last 24 Hours

Yesterday, I found out that my good friend (and agent) has inoperable brain cancer. This morning I had a very heart-wrenching conversation with a homeless man that I actually can’t help at the moment (I have a homeless foundation so I like to think I can always help)… and of course, I got the news of this horrible shooting in Colorado and the story of a passionate and budding professional woman named Jessica. Continue reading “Why Aurora Victim Jessica Redfield Taught Me The Greatest Lesson I Ever Received About Business”

3 Keys To Customer Acquisition: Creation + Quality + Value

78. 3-Keys-To-Customer-Acquisition-Creation-+-Quality-+-Value

Online entrepreneurs have the inevitable task of creating content for their audience. The end goal of content is customer acquisition. More people, means bigger lists which hopefully means more green backs.

The conversation regarding content always comes down to quality. In most cases quality is a given in any business. Acquisition is a process made up of 3 components with regard to content. Continue reading “3 Keys To Customer Acquisition: Creation + Quality + Value”

Social Media Is Not Your Platform

79. Social Media Is Not Your Platform

There is a common misconception that many people have when using social media, as they make the mistake of thinking that social media is their platform. In this video I explain the importance of not only understanding that social media is not their platform, but also the necessity to use social media as a tool to drive people to their own platform; their website.

How Big Is Your Rolodex?

81. How Big Is Your Rolodex?

In today’s video, I talk about an invaluable lesson on the power of outreach that I learned a number of years ago from a potential investor that I was pursuing at the time. Since that lesson, I have found that most people look at their power of outreach the wrong way as it’s not so much the number of contacts you may have, but the number of contacts your contacts have that truly defines your outreach.


built to win

The game of business has become more interesting since the Internet  took it by storm. Shoe-string companies can be formed and instantly dominate the market. While this has made business easier for beginners, it makes businesses less sustainable because of how fast competition arrives.

The skills needed to win the game of business, however, are still the same today as they were in the past. Continue reading “ARE YOU BUILT TO WIN IN THE GAME OF BUSINESS”