Help For Entrepreneurs Stuck In The Mud


Gary & I believe the best way to provide help for entrepreneurs is to show what we have learned from our experience in business, and that includes both the good, the bad and of course the very ugly…

Our first year of the N2ITIV blog we focused mainly on article and video based content as it related to our experience. A few months ago, however, we made a decision to take new content and, rather than the normal posts or videos, create a solution-based video module section on the blog in order to give step by step insight and direction for those that may want a little more structured content.

The result a series we have created called, The Bear Esssentials. This series is geared strictly to provide help for entrepreneurs who may have reached a point where they are not sure where to go or what to do.

The first 8 Modules cover what we feel to be the most important element of your business, namely your brand. These modules cover subjects including:

How To Brand A New Company

Branding Campaigns

Creating A Brand Story Worth Remembering

Steps To Build A Framework For Your brand

Designing A Brand Identity

Examples of companies who Achieve Branding Brilliance

Brand Specialists- Who They are and what they can do for your company

Watch the short intro video below and then click here to open the Bear Essentials page.

Click on video below and Enjoy!


Once on the page you will be able to watch the series, whenever and wherever you want. There is a lot to watch so I suggest take it in doses, module by module. Some are short and sweet, others are longer and cover more detail. If you have a business or are starting a business, I think these videos will come in extremely handy.

If you want to explore a more in depth look at starting a business and raising money, Gary and I have shot 4 FREE product training videos that we have created that provides a much deeper and comprehensive look into starting a business. To visit that section, click here now.

Have  great day!



8 Reasons Why You Need To Hire a Brand Specialist


In this latest extended video module, I discuss the necessity of companies to hire outside a brand specialist to provide creative business insights that will help them grow. As a brand specialist for a good part of my career, I have noticed that internal employees have daily challenges that inhibit high performance from being achieved.  This module discusses in detail 8 such benefits. Enjoy!

The 3 Key Components To Designing A Brand Identity


Today I am focusing on the 3 Components of Designing A Brand Identity, which is an extended video training module I have created to further our discussion on building brand equity. In the module, you will notice I have used many brand strategy examples that you should be very familiar with in hopes to give you a better understanding of what these companies are doing that set them apart from the competition. Enjoy!

Power Tactics on How To Brand a New Company


Start-ups are usually known for their innovative products and services, but many don’t understand how to plant the seeds of their branding message. These seeds are lines of communications that speak directly to the marketplace and express the brands essence and spirit . In this expanded training video, I discuss what it means to be a human brand – one whose core values are aligned with a target market. Enjoy, and ‘Brand Like a Human!’

How To Create A Brand Story That Sticks


With more and more entrepreneurs entering the marketplace, how do we stand out and create a social and psychological imprint of our brand in the minds of customers? In this episode of Bear Essentials, I talk about a few essentials that will start the ground-work on developing a ‘Sticky’ story for your brand.