The 1 Risk You NEVER Want To Take

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Freshman year in college I had a crush on this girl Suzanne. HUGE crush. She was in a class I took and my stomach was literally in knots the entire semester. I was so afraid to talk to her it was ridiculous.

I would sit across the room and it appeared that we would catch eyes and she would give me a big smile. My response, naturally, was to immediately turn my head and look away. She must’ve been smiling at someone else. Or maybe she was trying to be polite. Then she would do it again… maybe she was just trying to be polite again… I couldn’t risk it. Yeah, it wasn’t worth the risk.

Senior year I ran into her at a party and needless to say, we hooked up. I couldn’t believe it! We were hanging out in my room that night and she told me she had dreamed about this moment since freshman year. What the f**k??

I remember the moment she said that I was elated, and pissed at the same time… pissed at myself of course as I had been dreaming about it too!! What a moron I had been! She could’ve been my girlfriend all this time! Needless to say, I wasted four years because I had absolutely no idea how to face fear. Strike one…

Strike Two

When I had my first fashion company, there was a female buyer who would come to our booth in Vegas at the semi annual tradeshow to buy our line… I had the biggest crush on her it was insane… story sound familiar? Anyway, blah, blah, blah, I was scared out of my mind and just couldn’t take the risk. Yeah, it wasn’t worth the risk.

14 years later (yes four-teen) I ran into her… and we hooked up. Guess what? She said the same thing! Holy sh*t! What a moron I was! … and this one was marriage material!! This time, however, I was married to my business so the timing wasn’t right. I wasted fourteen years because I wasn’t willing to take a risk and didn’t know how to overcome rejection.

This happened over and over again in my personal life and in business… until it didn’t.

A Call To Action For Anyone with A Dream

 You want to know the only risk in life? The 1 risk you never want to take? Please listen…

 The only risk in life is… to never take one.

I read a post the other day from a guy that shares a lot of our content at Hustle Branding on a regular basis. His name is Timothy Van Sype. He has been very loyal to us over the past few years. I stumbled across a post he wrote today and it turns out he… well I’m not gonna spoil the story, read the post here.

I have seen people who haven’t followed their dreams and have chosen to take the safe route and it is a very ugly picture. There is a tremendous amount of regret and a ton of resentment for those who convinced them not to go after what they want.

The truth is that there should be no resentment as it’s your choice, not theirs. Do not let anyone ever stand in the way of pursuing your dream. If you have a dream, find a way to make it happen or at the very least find a way to try. At least then, you will never have any regrets.  A few weeks ago I did a post about a speech that Jim Carrey made that summed it up perfectly. It’s called The Courage To Fail at What You Want

Single and 44

At the time of this writing I am single. I am single, largely in part because I refuse to let anyone stand in the way of going after what I want. That’s the selfish part. Here’s the selfless part… I used to not be single. I used to not be single a lot. Every woman I have ever had has had to settle for second place and that is not fair to them. To be more clear, I was not fair to them.

I am quite certain there will be a time in my life that I will be ready to take the risks and not put anyone in second place while I’m doing it. Now just happens NOT to be that time.

No Time But The Present

I have made a ton of mistakes in my life both in business and personally but as my man, The Shark, Daymond John says, if you are not making mistakes you are not making moves. I shot a video with him about how to learn from failure a few months back.

I encourage you to take the risk to go after your dreams. I encourage you to take those dreams and put a plan together and set some goals to turn those dreams into reality. In my last post, I talked about something Denzel Washington said to a bunch of kids at an acting class on the 2 ingredients you need that will teach you how to achieve your goals. It is also something that Think and Grow Rich and some of the greatest business books and business minds have repeatedly said.

I write this post with extra passion today because I hate to see people living someone else’s dream. Some people very close to me are and it kills me as, like I said, meeting people who failed to go after their dreams is an ugly picture. They are like the walking dead. Every person has a dream or at least had one a long time ago that maybe they have since forgotten on his or her journey. If you are one of those people, remember, it’s never too late. The right time to live your life the way you want to live it is always right now.

Live your dreams, hustle your ass off and know that failure is just part of the journey. And also know… one never truly fails until they give up.

Have a great day and Hustle hard,

MJ

 

 

2 Required Ingredients Every Startup Entrepreneur Must Have To Achieve Any Goal

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I recently watched a very inspiring video of Denzel Washington speaking to a group of aspiring actors at a theater. Denzel was discussing with them the 2 components necessary to achieve any goal. It is the same 2 ingredients that are expressed in Napoleon Hill’s, Think & Grow Rich, The Magic of Thinking Big and through the thoughts and expressions of many great leaders today.

Though I cater this post to the startup entrepreneur for the purposes of our Hustle Branding audience, these ingredients can be used for any goal whether personal or business.

Have a great day… & don’t forget to HUSTLE HARD!

MJ

The Courage To Fail At What You Want

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I recently watched a speech that the  great actor/comedian Jim Carrey gave at The Maharishi University of Management. In his speech, there is a section where he discusses his own personal experience with both the pain of taking the safe route versus following your passion and going after what you want & love.

In this post I wanted to re-enforce what he said in hopes to motivate you to keep up your passion, never give up on what you believe and go after what you want (& love).

I have included a link to the entire Jim Carrey video here. Go to the 11:18 minute mark and see what he had to say and judge for yourself and give me your thoughts.

Have a great day!

MJ

 

How To Put The Hustle In Branding

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When most people look at their brand or company, they think of several independent parts moving inside of it. Building a brand that truly matters, however, involves a different perspective in which all parts of the brand are moving and working together as one strategic unit.

Great brands build a cohesive structure of interdependent parts that stimulate a singular purpose and message to its audience.

Ultimately, creating consistency involves looking at your brand through the lens of the various touch-points of the consumer. This includes online as well as offline.

Brand Archaeology

So, this brings me to the “A-Hah!” moment that MJ (my business partner) and I came to recently. We kept asking ourselves,…

“How can we better communicate our brand identity in the most authentic way?” 

A question like this forces you to reflect and perform a type of brand archaeology to discover what’s at the core of what you stand for.

As we kept digging we found out more about our brand, but most importantly we found out more about ourselves. In doing so, we identified our most core competency – HUSTLE!

The Digital Footprint

Hustle isn’t a special trait necessarily, as a lot of us do this throughout our lives. In our case, hustle doesn’t just represent the idea of going for broke in a consistent manner, but includes a strategic and creative prowess that helps create value not only for ourselves but also for the people and companies we work with.

As you can see we have changed our name to Hustle Branding because this captures exactly what we stand for and how we want our brand to be remembered.

Yes, ‘remembered’ … past tense! When building your brand it is important to think of your brand legacy and what it should look like.

This was important for us because aligning our personal values with our brand purpose not only strengthens our message but also creates an authentic and transparent view of our company.

A quote by Elon Musk (inventor of Tesla Motors, Space X) puts it all into perspective with this quote;

“Brand is just a perception, and that perception will match reality over time. Sometimes it will be ahead,

other times it will be behind. But a brand is simply a collective

impression people have about a product”. 

Ultimately, this quote is simply saying, what you decide to be today will determine how the marketplace will view you tomorrow.

Don’t confuse your audience. Be clear in what you stand for and what you stand against!

Brand Recall

The challenge in today’s digital marketplace is rooted in its sheer size. People don’t take time out to read everything they see. It’s like dating – what usually gets your attention first keeps it. So, your brands first impression matters!

When we decided to change our name to Hustle Branding, it wasn’t to have a cooler name (names don’t add value to peoples lives). It’s an ideology that we want to put out in the world – something to live by – our brand creed.

It’s our job to continue to live by this creed in every aspect of our business.

The Brand Shovel

The only way to realize your brand’s potential is to dig deep down and find your brand’s convictions and make sure they align with your personal values – keep looking in the mirror until you are comfortable with what you and your brand will put out into the world.

This has helped us immensely in understanding our brand focus, and we hope it does the same for you.

What We’ve Learned

Creating a brand that oozes values that the marketplace can identify with and respect is the goal for all of us. It becomes paramount that people can visualize and feel your authenticity as a brand. Many companies don’t start off understanding their true brand calling, and become frustrated when their products and/or services don’t get the attention necessary to build a real business.

Your key brand messaging has to come from a place of authenticity. A strong brand essence built on consistent values will drive brand affinity with your audience.

I encourage you to have a productive day and make sure you don’t forget to….

Hustle Hard!

Gary

 

The Insane Power Of Singular Focus

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Staying focused on a single goal is one of the hardest parts of being an entrepreneur. It is also without question, one of the most important ingredients necessary in order to achieve any level of success in business and in life.

In today’s post, I talk about a video Tyler Perry posted a number of years ago which not only explains the insane power of singular focus but also how he was able to use that focus to achieve his tremendous level of success.

If you have watched the video above, I strongly recommend watching Tyler Perry’s video, here.

 

Have a great day!

 

MJ

5 Powerful Ways To Bag The Elephant

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In the movie Wall Street, Bud Fox (Charlie Sheen) through a lot of perseverance and hard work managed to bag the elephant, Gordon Gekko (played by Michael Douglas).

Things have changed quite a bit since Wall Street as the hustle days of cold calling have been replaced by digital cold calling, namely emails, newsletters and social media which, not only are not nearly as effective because of its impersonal nature, but because it is much easier to disregard them as spam with the push of a button than it is to try to hang up the phone on someone while they are talking.

Though there are several ways to bag the elephant, there are 5 big ones, in my opinion, which produce the most favorable results.

1)   Know The Elephant

Knowing the elephant is one big way to bag the elephant. The problem however is, believe it or not, knowing the elephant can often hurt you more than it can help you if you don’t approach things the right way… (we will discuss this topic in my next post on how not to lose your elephant after he is in the bag}

Knowing the elephant is always the easiest way to bag the elephant so long as you know what to do as there is a big difference between knowing the elephant and bagging the elephant.

In order to bag the elephant that you know, you must understand the perspective of the elephant and put yourself inside the mind of the elephant.

Fact: Elephants get pitched every day for investments.

Fact: If you pitch the elephant simply because you think you are in with the elephant you will be dishonorably discharged from the circle of the elephant quicker than you can say, “Oh, no you too?”

The best way to bag the elephant you know is to work backwards. Knowing the elephant is only beneficial when you take into consideration what the elephant actually needs.

The best way to explain this to you is to give you an example:

My friend Fred (rest in peace) knew an elephant at the largest retailer in the world, Wal-Mart. Fred was smart. One day, while having lunch with the elephant, he asked the Wal-Mart elephant (let’s call him Bob) what he was looking for or what items and categories could be improved in his stores.

Bob told him what he was looking for and Fred worked backwards. He went to factories all over the world explaining what he was looking for. Fred knew what his elephant wanted and where his prices needed to be.

By working backwards and understanding the needs and wants of the elephant, and by feeding the ego of the elephant by putting the elephant in a superior position, Fred made a small fortune.

2)   Know the gatekeeper

If you remember, Bud Fox got very friendly with Gordon Gekko’s Gatekeeper, Natalie.

Fact: If you don’t get close with the gatekeeper, your chances are extremely small you will never get through the gate to meet face to face with your elephant.

Fact: Most elephants choose callous, rude and intolerable gatekeepers.

There is a reason for this. Elephants get bombarded with calls from people trying to bag them. This is why the elephants pick gatekeepers who know how to sift through the BS that comes in on a daily basis.

In order to bag the gatekeeper you must find out what he or she likes and work on your relationship with him (or her) with the same passion as if that person was the elephant him or herself.

3)   Bag the Competitor Of Your Elephant

Fact: The elephant always has a nemesis or two (underestimation).

Fact: Elephants are extra-ordinarily competitive

Getting the interest of the elephant’s competitor will get inside of your elephant’s head. Elephants are typically vain and will think, “why didn’t he (or she) approach me?

It doesn’t matter if the elephant’s competitor is not a good match for you or not. Use the elephant’s competitor as bait to make yourself more desirable.

4)   Promote Your Elephant (even if they don’t know you)

One of the biggest benefits of having a digital presence is the accessibility it gives to reach anyone at anytime.  Don’t confuse that between being able to get someone to actually pay attention to you anytime. Here’s a fact that may help you with that part:

Fact: Elephants love their ego’s fed.

Find a way to promote your elephant in a way that is visible to them. Even elephants like to get bigger. If you have developed a strong digital presence whether through social media, a blog or some other platform, mentioning your elephant in your blog or in social media is often the best way to get recognized as that person will like to re-circulate any information that is said about them.

Don’t just try this once. If you want to reach out to an elephant you need to be consistent in your promotion.

If they have a blog, make comments on your elephant’s blog and try to establish a relationship the best you can.

Note: Don’t ask for anything when you start promoting your elephant’s content or they will see right through your intentions. After some time has passed and your elephant has acknowledged your presence and some appreciation, you can try to establish a personal relationship and go from there.

5)   Play the numbers

Don’t wait to establish a relationship with your elephant to move on to the next elephant. Call 500 elephants a day. Be relentless in your pursuit of bagging an elephant. Take every shot possible and hold nothing back.

Some of the most successful people in the world started off cold-calling on Wall-Street. I was not one of them but Gary was and to this day, Gary still doesn’t hesitate picking up the phone to bag any elephant that he has an interest in bagging.

The Wrap-Up

Hopefully this has given you some better insight into the art of bagging an elephant. Figure out who are the elephants in your market you would like to target and then go out and take action!

Please be sure to let me know any of your experience bagging elephants below and if there is anything I missed, add your thoughts and I will be sure to respond!

One last note: I’m not through with the elephant. If you enjoyed this post, I recommend you read Gordon Gekko Was Wrong.

Have a great day!

 

MJ

The 5 Super Skills Of Great Leaders

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leader_goodLast year, I started following the interesting content provided by Fishbowl CEO David Williams and President Mary Michelle Scott.

I quickly became fascinated with their perspective on running a business because it felt real, down to earth, and gusty.  This amazing company dared to try new things and share what they were learning with the world.

The articles were not your typical fare. They did not simply tell you what to do but told stories with passion that captured my interest.  Following their Forbes columns is an adventure in learning.  They write about everything from abolishing meetings, to solving the worlds problems on 3×5 cards.

The Fishbowl team has exceptional thoughts on leadership and how to build a culture within a company that thrives on a willingness to work together and create something incredible.  Easier said than done.

The reason why I was drawn to the articles was because I knew there must be quite a backstory that gave the leaders at Fishbowl the desire to empower their team. People don’t build an exceptional work culture by accident. It is not a talent that you are born with. It needs to be sculpted with a lot of experience and effort.

Dealing With Adversity

One of Forbes columns that captured my heart was, “A Lesson In Courage: The Story Of Cam, a very inspiring story of the courage and determination of David’s son Cam, and his battle with cancer. This past week, they sadly lost another amazing member of their team.  His name is Bryan Byrge, a young man with so much promise who was tragically killed while riding his bicycle to work.  One of their employees, a fellow elite athlete offered an amazing tribute to Bryan.

These Fishbowlers have their share of challenges and trials, what is interesting is how they all pull together during these times.

What It Takes To Be A Great Leader

It is important for people to understand that great leaders are not born; they are made. And all great leaders got a lot of help and inspiration along the way, though few like to admit it.

It is also extremely important to know that being a great leader has absolutely nothing to do with how much someone has in his or her wallet. I know a ton of people running hugely successful companies who are miserable and callous.

Being a great leader has everything to do with how you treat your people and how you trust and empower your team. Nearly every business leader relies on their team as the lifeblood of their business, whether they choose to believe it or not.

A Tremendous Book On Leadership

The 7 Non-Negotiables Of Winning, chronicles the personal trials of David, the rise of Fishbowl and the importance of teamwork to make a company grow and flourish. David often comments, “It’s not my book, it’s Fishbowl’s book.  It belongs to all of us.  It is our shared history and it is a great reminder to our team that we will never sell Fishbowl.”

Here are five of the main ingredients that I took away from reading The 7 Non-Negotiables of Winning:

Let’s dive into this a bit:

1) Fail… a lot.

A leader fails a lot because that’s the only way he or she wins a lot. People need to understand that the difference between failing and succeeding is getting up one more time than they fall down.

2) Listen… a lot.

Leaders listen a lot because they need to learn why they failed and get help from people who have failed before them so they can learn from them to avoid making those same mistakes in the future. David and I have started a series on Forbes on this topic called The Lemon-Aide Interviews, which talks about how to learn from failure.

3) Strive… a lot.

Leaders strive a lot because great leaders never give up on what they believe in. It doesn’t mean they don’t analyze, change, and modify along the way. It means they keep trying until they succeed… no matter what.

4) Care… a lot

The_7_Non-Negotiables_of_Winning_book_coverGreat leaders must care a lot because if they don’t love what they do, and who they work with, there is no reason to do it. Life is too short to be self-centered.

5) Get back up… a lot.

Leaders get back up because they have to be in the game to have a chance to win. No one ever scored a goal, made a basket, or hit a home run while sitting on the bench.

Admirable Values Of The 7 Non Negotiables Of Winning

Fishbowl continues to practice these principles every day. The 7 Non-Negotiables are a blueprint on how to run a company with exceptional values and empowerment. My favorite line in the book is “our exit strategy is death.”

Here are a few of the items from the book that I enjoyed:

1)  Most of the people at Fishbowl own a part of the company.

2)  There is not a traditional hierarchy. Leaders work in pairs and they empower employees to manage themselves.

3)  There are as few company meetings as humanly possible. The philosophy is that meetings are productivity killers and there are often better ways to communicate what people need to do.

4)  People decide their own responsibilities and are accountable for one another as a team – not to some boss far removed from them.

5)  Pay structure is contingent on how the company performs, not on what the management thinks people should be paid.

6)  Fishbowl’s philosophy is to grow slow and steady rather than fast and reckless.

7)  Fishbowl believes that the most valuable asset is listening and seeking to understand.

Information By Itself Is Useless

This book is not simply a sit-back-and-learn kind of book. Information is great, but if it is never applied it means absolutely nothing. At the end of each chapter are exercises developed and used within Fishbowl.

This reminded me a lot of the principles of the old Tony Robbins tapes. To me, implementing action steps after teaching a lesson is the only way to get people off their rear-ends and actually get them to practice what they have been taught. Information that is not put to use right away is known to dissipate quite quickly.

A Few Last Thoughts

To be clear, this is not a book review. Nobody asked me to write this. I wrote this because if you are a leader, or some day want to be a leader, you need to read this book.

Too many people have the misconception that leaders lead only through fear and iron fists. This is 100 percent incorrect. Dictators lead with an iron fist. If you are a leader that means you have a team. If you have a team, your job is to create an environment for that team to thrive and flourish.

Have a great day!

MJ

{Final Note}: David’s book is now available on Audible. I am an Audible fiend so I suggest downloading the book via Audible. David’s calm and soothing demeaner coupled with his clear narration makes the experience even better. Don’t take my word for it… listen to a sample of it here

 

5 Ways YOU Turn Weakness Into Strength & Challenge Into Opportunity

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9232c15090c5226ff45ec0b557911c23A number of experiences in my life and challenges that I have gone through, from the outside in, seem completely justifiable for plenty of sympathy to be thrown in my direction. After all, I went through a lot and people should feel sorry for me that I had to go through so many ups and downs.

Why me? Why did I have to go through things that others didn’t have to? It’s not fair…

Sadly, this is the way I used to think.  Turns out, it is complete BS. The truth is, it is what I have gone through that has shaped me into the person who I am today (which is, quite simply, much better than I used to be).

How To Cherish Adversity

I have learned to cherish adversity. Every adversity I have ever been through has made me a stronger individual. I heard someone at a conference say they pray for failure each day. Now I know exactly what that person meant. If I am living a proactive life, there is a 99% chance that I will fail at something today. That also means I will succeed at something as well. That’s the trade off.

I wrote a post about this called You Miss Every Shot You Don’t Take.

Many people (myself in the past tense included) like to avoid adversity like the plague. They say yes to their boss, their spouse, their children, their clients and whoever else who come into their path so as not to ripple the tide. There is a huge flaw in that line of thinking. If you spend your life avoiding adversity you have zero chance at growing and you will simply be stuck on stupid.

We Are The Byproduct Of Our Challenges

Adversity, challenges and turning weakness into strength goes back to the beginning of mankind. We simply wouldn’t be here if it wasn’t for the challenges we have gone through.

Over the past year I have gone through dozens of books and countless case studies throughout history of how to turn weakness into strength and challenges into opportunities. Some of the books were ones I had read before that I needed to tackle again with a new perspective, something I find happens every time you read a good piece of content more than once. In my opinion, the best of all the books was Malcolm Gladwell’s newest, David & Goliath.

David & Goliath is a book entirely dedicated to how people have used their weaknesses and disadvantages turned them into strengths and, conversely, how people have done the opposite and used their apparent strengths and turn them into weaknesses.

Over the next months I will be talking about many of these case studies however, for the purposes of keeping this post from reading like a novel, the post is simply an introduction to stimulate your thinking… and to give you a little assignment to help get you started.

5 Ways YOU Turned Weakness Into Strength

So, to get this series started, let’s put the focus on you for a moment…  In case you haven’t noticed, the title to this post is 5 Ways You Turn Weakness Into Strength & Challenge Into Opportunity. So I have a small, quick assignment for you which will hopefully provide you with some clarity on how you have turned weakness into strength (possibly without even knowing it). It should also give you a little insight into the idea that growth occurs outside the comfort zone.

Make two columns on a sheet and write down the 5 most difficult things you have ever gone through, business or personal on the left hand side. Then, when you are done, on the right side, write down how each experience made you stronger.

When you are finished, read some of my weaknesses and how I have turned them into strengths. You can find 7 of them in a post I wrote called 7 Things I Suck At That Make Me Great.

After you finish reading the post, share one of the items on your list in the comments section below and let me know how it has made you a stronger person.

Have a great day!

MJ

The Single Greatest Tip I Ever Received On How To Be Productive

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320336_377463042308022_703561752_nIf you are familiar with the N2ITIV blog, you know Gary and I cover a wide range of topics on how to succeed in business and in life. You should also know that every bit of advice we give is the direct result of lessons we have learned from our countless mistakes in our (now) 46 combined years in business.

Wow. I suddenly feel really old. Moving on…

I think being productive is one of the most important and highly treasured skills any person can achieve as it combats our single greatest commodity on Earth… time. I believe that time can be our greatest asset when we manage it correctly. Conversely, it can also be our worst enemy when we let it slip away.

{Note: I elaborate quite a bit about this in a post I wrote called,  Gordon Gekko Was Wrong.}

Time Working For Us vs. Time Working Against Us

Getting time to work for us as opposed to working against us is one of the trickiest tasks I have ever been up against… and still struggle with every day.

If every bit of knowledge I currently have in my mind about productivity were going to be stripped away and I was only allowed to remember one thing, there is a hands-down winner that I would pick every time. It’s about as simple as you can get but as profound as they come…

You can’t think your way into good action. You have to act your way into good thinking.

People (myself included) spend 90% of their time trying to think about what the right thing is to say or think about the best thing to do… and end up not doing anything. We do this for one reason… our fear of failure. Overcoming fear of failure is another subject I talk about quite a bit at N2ITIV.

{Note: If you want to read posts about failure and rejection, click how to learn from failure.}

There is only way to combat this and that is to take action. Please don’t misunderstand me… I am not telling you to aimlessly act or to act without thinking. What I am saying is, once you make a decision of what you need to do, you need to follow that up with action IMMEDIATELY. The moment you give yourself a second to think twice, you kill the chances of acting about 90%. At least in my case that is…

The Doers vs. The Thinkers

In my world, there are doers and there are thinkers. Most of the doers are also great thinkers but very few of the thinkers are great doers. Despite the fact that both thinking and doing are vital in life, life itself is a program of action. You can have all the knowledge in the world, but if you don’t act on that knowledge it is completely useless.

{Note: If you want to read up more on this read You Miss Every Shot You Don’t Take.}

Here are 2 Examples Of How Thinking Screwed Me… 

– I knew the girl I wanted to date in middle school. I f*cking knew it with every fiber of my being. Then I thought maybe I’d wait just a day… then just a week… The result? … One of the guys I hated most asked her first and I had to watch them kissing in the hallways for the next five years until I graduated.

– In the mid 1990’s my first business was in real trouble. I knew there was a possibility my friend would help me try to save my business… all I had to do was ask. I thought to myself, OK, maybe instead of calling him I’ll wait till I see him. Then I saw him and I said to myself, OK, let me wait I’ll wait until the next time when its not so formal…

After my business was over I had to file personal and corporate bankruptcy, move 3000 miles back home with my parents, and take a job mopping floors at a bar. A few years later, after starting another business, I ran into him at a tradeshow. He asked me what had happened as he hadn’t seen me in years. I told him. The long and the short of it was that he turned to me asked… “Why did you never ask me for my help?”

I can give you 300 other examples but I think (and hope) you get the point.

Our lives are too short to spend it questioning ourselves and creating master plans, re-questioning those plans, re-evaluating, only never to take action. Please take a shot. You owe it to yourself.

Your Homework

What is the one action you have been putting off that you know you need to do? Do yourself a favor and just do it…. you can think about it all you want later… and since I am on the topic of of Nike and Just Do It, you may want to check out The “Just Do It” Effect: The Power Of The World’s Most Inspiring Slogan.

Have a great day!

MJ

How To Look Fear In The Face – A Case Study

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polls_HHN072_0649_769174_answer_2_xlargeRecently, I finished Robert Greene’s, The 50th Law, which was a follow-up to his book, 48 Laws Of Power. The book was about rapper (and now business mogul) 50 Cent and how he attributed all of his success to overcoming fear at a very young age.

Last week, I was in yet another conversation about the idea of overcoming fear with Big John, who is my (& Gary’s) business partner in our newest venture.

One of the greatest characteristics I admire most about Big John is that he is fearless. Not fearless in the bravado way you may think, but fearless in a very rational, intellectual, and strategic level that I will talk about in a moment.

Fear’s Strangle Hold 

I am a firm believer that learning how to overcome fear is the key to living a successful life (both professionally and personally). Fear subconsciously kicks our asses in so many ways that we are not aware of. It is the reason why we stay stuck on stupid so to speak…

Fear is is why we procrastinate.

Fear is why we don’t ask for help.

Fear is why we don’t ask the pretty girl out to the prom.

Fear is why when we do ask the girl to the prom and she says no, we don’t ask anyone else

Fear is why we don’t knock on the doors of potential customers to buy what we are selling.

Fear is why we go home after the customer who we  finally do ask says no… as opposed to knocking on the next door and trying again.

Fear is why we don’t go to the gym because we are afraid people will judge us.

Fear is why we stay at jobs we hate.

Fear is why we stay within our comfort zone.

Fear is why we accept complacency over eagerness to be better no matter how far we have gone.

Fear. Fear. Fear.

Big John… And The Man With The Gun

Big John’s route to overcoming fear has a lot to do with his extensive training in martial arts and Eastern discipline. He studied with a grand master who taught him that fear serves no purpose.  Naturally, I challenged him as certainly he would be fearful in extreme circumstances. He said he wouldn’t. He re-assurred me that fear is fear and has no purpose no matter what the circumstance.

“OK, Big John,” I paused…then I asked him, “Would you be in fear if someone held a gun to your head? “ His answer I did not expect.

He replied, “Would I be in fear if someone held a gun to my head or do you mean when someone held a gun to my head?”

As it turns out, Big John was no stranger to a gun being held to his head…

I’m not going to go into all of the details of the story but what you need to know is that he had no fear. To him, if he had been in fear it would not only serve no purpose but may have hindered his judgment.

John gave the man his money and his watch and then told the man, “OK, we’re done”… The man told him “What do you mean you’re done? You’re done when I say you’re done”…

John explained to him, “you have my money and my watch, we’re done.” John then turned around and with his back to the man, walked away and headed toward the entrance of his home.

I asked John if he was afraid that the man would shoot him. His answer was that it was not his decision. Either the man would shoot him or he wouldn’t so it would pointless to worry about it. He had already accepted the decision either way.

As you can probably guess, the man didn’t shoot John but very sadly, the man shot and killed another innocent person a few hours later as John was doing a ride along with the police trying to find him after the incident.

{Here is a pic of Big John and I about a month ago}

Big John MJ

Looking Deeper Into Fear

The principles of why Big John was not afraid gets deeper…

When John competed in martial arts tournaments, his grandmaster used to train him to accept death before he got into competition.

He explained to me that the trick is that you have to already have died before the fight.

He explained that when you have already died your opponent can’t do anything to you that you haven’t been through already. It’s only then when you can fight without fear.

Note: To view articles for entrepreneurs starting a business, click help for entrepreneurs .

Just Scratching The Surface

John and I talk quite a bit about fear and how to overcome it. I have had about a million talks with Gary about fear as well. He was the one who turned me on to the 50th Law.

I will talk about Gary’s take on fear in the next post. I will, however give you a hint…

What is the opposite of fear? If you know the answer you will have an idea of what the post is about.

Have a great day!

MJ

 

6 Things You Absolutely Must Know About Failure

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38941If you are familiar with Hustle Branding, you know I write quite a bit about the lessons I have learned from my mistakes and the importance of learning though the failure of others. In this post I discuss 6 of the most important things that you absolutely must know about failure and how you can use that information to help you be a better entrepreneur or and/leader.

1- Failure is Inevitable & Guaranteed

First things first, you need to know that failure not only happens, but it is inevitable & guaranteed… and that is a good thing. No person on this planet does not go a single day without failing at something. Once you understand that failing is inevitable and guaranteed, your perception of failure should change. At least mine did. I don’t take failure as a negative word. I take it as a positive word. To look deeper into this, I did a post in Forbes with Shark Tank’s Daymond John.

2- Failure is A Necessity

In order to succeed at anything in life, you need to know that failure is not only inevitable and guaranteed but it is also necessary. Failure is the only way we learn and grow. It is one of the very few seemingly negative things that we must consistently do, accept and actually look forward to. It is simply the way we learn. It is important to look at the lessons and what we learn from failure in order to understand the opportunities that are created when things don’t go exactly according to plan.

3- Failure Negates Complacency

If we are perfect and we are always batting 1000 at the plate, we will get complacent and bored with our own success. I love the fact that there is nothing on this planet that we have learned that we can’t learn more about, and nothing we can become great at that we can’t learn to be even better. If Lebron James couldn’t get any better I guarantee you he would quit.  Trying to be perfect is one of the biggest liabilities an entrepreneur can have.

4- Failure Means You Are Swinging The Bat

In order to succeed at anything in life you have to show up and try your best. As Daymond spoke about in his interview on Forbes, “if you’re not making mistakes, you are not making moves.” As you haven’t guessed there is no way to make a mistake if you don’t take action.

5- Failure Increases The Odds Of Success

The more you fail, the greater your chances are that you will eventually succeed. David Williams, columnist for Forbes, and CEO of Fishbowl Inventory goes very deep into this discussion in his book, The 7 Non- Negotiables Of Winning. It is an incredible book and a must-read for employers and leaders on how to treat your team correctly and create a winning environment.  David discusses the concept of ‘Failing Up’ which is something very similar to the way I think about ways to turn lemons into Lemon-Aide.

6- Failure Gives You Thick Skin

The more you fail, the thicker skin you will have to face your fears and better your chances to succeed. It is called building your rejection muscle. In business, it is a necessity to learn how to grow thick skin and build this rejection muscle as quickly as humanly possible.

I believe there is a huge misconception about failure and people assign the wrong definition to the word. To me the true definition of failure to me is giving up. In my entrepreneurial journey I have lost many battles, battles many would think of as failures. To me, however, what is important is winning the war. Being an entrepreneur is all about winning the war and accepting these battles (which others call failures) as part of the process of growing a business and winning the war.

Have a great day!

MJ

3 Fearless Ways To Stop Double-Crossing Your Core Purpose

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I consider myself a life long student of those who came before me, both personally and professionally. Success is often hard to teach, quite simply because circumstances and timing are hard to replicate – but they do, however, give us a chance to take away core values and principles, two things that rarely change in the formula for success.

Many entrepreneurs make decisions based on a mix of gut and rationale. Entrepreneurs must keep their creative intent and core purpose intact at all times, even when presented with opportunities that may sound unattainable or even too good to be true. Keeping your core purpose will enable you to not only enjoy the ride from start to finish, but also align what you do with how you do it!

 Chase Jarvis- Marc Ecko

I recently watched a video that Chase Jarvis did with famous clothing designer and media mogul, Marc Ecko, who has created a billion dollar empire. As I listened to the video, one part of the interview jumped out at me, and I haven’t been able to stop thinking about it. He discussed how he made some big mistakes when his brand reached the gates of success. Because he was riding a tidal wave of success, he started to lose focus on what was important to him, and he started to make decisions that nearly crippled his company.

He explained that he ‘double crossed’ his creative intent – which was why he started the business in the 1st place. Basically, he got away from the values and energy that made the company successful in the beginning. Once he got back to that place, his passion and ultimately his success was back in play.

Here are the 3 Be’s that will ensure you don’t double-cross your own creative intentions, and help you lead a life and business worth getting up for.

 1- Be The Gate Keeper

The only person that can insure your dreams and goals are met is YOU. Your vision is very specific and vivid as to how you see it become reality. Obviously I’m not saying you will not have to make adjustments and some compromises, but the essence must stay intact.

As entrepreneurs we’re always faced with decisions and opportunities that may ‘double cross’ our true intent, but we must remember that we are the gatekeepers and we determine what goes out and what comes in. If we abandon the gates, then we become what everyone else wants us to be – not what we want to be.

 2- Be More Selfish

I know the word ‘selfish’ has a bad meaning to it, but it shouldn’t. As the saying goes, you simply can’t please everyone, and if you do, you wont mean anything to anybody

So How do you differentiate yourself, if you do? … and If you’re not doing it for yourself, then whom are you doing it for?

It’s your dream and you will be living it everyday, so don’t get caught up trying to please everyone and finding out one day that you are living other peoples dreams. As Simon Sinek says, ‘Connect with people that believe what you believe,’ and you will be happier, and those that you work with will be to.

3- Be Intellectually Honest

Deciding to be more ‘selfish’ doesn’t mean to stop being smart – especially regarding how you assess yourself. It’s easy to evaluate others but ourselves – extremely difficult. As hard as you may try, you can’t lie to yourself and believe it.  True success comes when you are able to pursue the truth and not let your personal beliefs interfere. We can all be accused of being so head strong that we would rather be right than entertain something that conflicts with our beliefs. There’s no learning from that rigid and ‘Mr. I know I’m right” position, and even worse, there’s no growth from it either.

There’s nothing wrong with being stubborn, but be open and smart enough to hear and observe things that can make you better. Being the gatekeeper allows us to filter the noise (the bad stuff) from the things that add value and strengthen (the good stuff) us.

Don’t be afraid or fearful of being more selfish – it can be good as long as it’s not toxic, so don’t get carried away. Use it to stay focused and on the path.

Work Hard, Work Smart & Stay Hungry

 

Gary

7 Fail-Proof Ways To Avoid The Plague Of The Status Quo

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When I think about life in total, our stay is a short one. I think we would all like to believe time is on our side, and to a certain extent it is. Life is crowded and full of ‘Stuff’ that we do every day. But my question is, “is the stuff that we do changing us, changing others or making a difference? – even if it’s for our own selfish needs?”

What I’ve noticed is a lot us are neither selfish, nor self-less as we seem to fall somewhere in the grayness of the middle. I think we do this because we get too used to our own routine (whether good or bad), and hit the repeat button every day… like robots.

The truth is, it is much easier to stay with the routine than it is to break the tractor beam of the status quo. It’s as though you are in a trance and the mother ship has beckoned you to fall in line and follow others. It reminds me of the movie, The Equilibrium, where everybody was, well, the same… and they were punished for doing anything other than the norm.

Audacious or Crazy?

I was an early bloomer when it came to breaking the status quo as, when I think back, it was a fairly audacious move when I started out running my first business with MJ. Becoming an entrepreneur during my senior year of college was not my plan and neither was leaving school to become one. The timing sucked. Shipping orders and studying for tests just don’t mix well together, and when you throw a lot of money and risk into the equation, studying just doesn’t have the importance that it once had before.

What I came to understand was that it wasn’t an audacious move for me – the people around me thought it was audacious and probably crazy, but if Steve Jobs, The Wright Brothers, and Henry Ford were called crazy, I’ll gladly wear that title as well.

Finding The Lost Tribe

 I’m a believer that journeys lead to other great discoveries. While in college, MJ and I were a unique occurrence among the status quo, which consisted of students trying to get good grades and eventually move on to a career in their field. We started out just like everyone else, but were drawn into a different direction that seemed more worthwhile and expressive of what we wanted to do for a living.

As you could imagine, there weren’t many people who could relate, or have perspective on what we were doing – initially. As we started to spend more time outside of the college environment,  we began to build connections to other entrepreneurs across several types of business. It was like finding our lost tribe because we were able to gain more perspective on what we were doing.

We began to understand why we were able to break the ‘tractor beam’ of the status quo. It wasn’t because we were born that way, or that we were brought up to think that way. It wasn’t about being different, for the sake of being different. It was simply seeing and believing in possibilities that others may have thought of as pure fiction. If that’s audacious – then so be it.

Being Audacious and Fearless

We can not grow walking a path that has beaten down and trampled by others as that path becomes hard as a rock. You will come to find out that at the end of that path is an endless line filled with people that look, think and act the same. New paths are forged with fresh new foot-prints – ones where the lines are short or non-existent.

So, how do we become more audacious and fearless?  Here are 7 fail-proof ways you can start working on, right now!

1)  Develop Your Dreams (Big or Small) – The 1st and most important step is having a dream or idea worth pursuing… Something that will get you out of bed everyday excited. Your dream has to spark you enough that you will invest your time in learning all you can about it.

2)  Be Yourself – Like this quote says, “One of the greatest challenges in life is being yourself in a world that’s trying to make you like everyone else.” Fighting the status quo is hard but bringing out your true self will eventually showcase your uniqueness.

3)  Challenge Your Past – Your past doesn’t equal your future. Being tied to your story will keep you thinking and acting like you always have. To break that, you must gradually re-write a different story that supports your new outlook.

4)  Accept A New Future – Part of re-writing your past is simultaneously accepting and believing in a new future. Your ability to make the future as real as possible will inevitably be your guiding light to success.

5)  Live with Integrity – Integrity is not some general rule that all should live by. Integrity is what you have developed, and the standards that you live by. Simply said, “Integrity is what we say, what we do, and what we say we do,” – Don Galer

6)  Own the Successes and Failures – It’s easy to blame others for bad outcomes in our lives, and it’s just as easy to give ourselves credit for the good ones. Own everything! This will enable you to take responsibility for your own outcomes.

7)  Plan and Take Action – Planning is what brings our future into reality. “Planning is bringing the future into the present so that you can do something about it now.” This quote is one that you should have on re-dial because planning takes consistency and discipline – that’s half the battle!

Today I challenge you to re-assess your career and life plans. Here are some questions to consider…

Have you been just going through the motions, or have you been challenging yourself to uncover who and what you want to be?

Are you making the sacrifices necessary to succeed, or have you decided not to give up the things that will not make your dreams into reality?

Are you confronting fear with courage, or is fear ruling your ability to start, continue and succeed at the goals and aspirations you have set for yourself?

Ask these questions, give yourself some honest answers, and just maybe you will not only survive the status quo plague, but thrive among it!

Work Hard, Work Smart & Stay Hungry!

Gary

 

 

The 7 Key Ingredients To Create An Unstoppable Power Partnership

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I’ve had a partner in business for the majority of twenty years. In my opinion, one of the single greatest benefits of having a business partner is knowing that I have someone who is not only there in times of success, but also by my side in the trenches when times get tough. That is a feeling that only those who have great partners can relate to. But that only scratches the surface of a successful business marriage.

Just like in personal relationships, careful deliberation is the order of the day. I’ve found that most partnerships are either formed by way of creating a synergy of two existing entities to produce a dynamic outcome, or it comes from a personal standpoint – which is how it happened for me. MJ (my business partner) and I have been partners in a number of different ventures since 1991.

Match Made in Heaven

Our first venture was in college where we built an apparel company that eventually sold merchandise to the best retailers in the country. Our foundation was formed at a very early point in our entrepreneurial careers. We were just two excited guys glad to be doing something new and exciting. Since we didn’t know what to really expect, there wasn’t a lot of pressure initially – just two guys going for it. As the business got more complicated, we gradually understood what each other’s strong points were and divided the responsibilities up accordingly.

Fast forward twenty plus years and our partnership is based on the same things as it was back then – trust, integrity and FUN.

My significant other, and yes, I’m talking about MJ not my wife. Sad isn’t? Or maybe just plain pathetic!  But none-the-less true – I talk to him more than my wife and have probably gone out to dinner with him more as well – yikes!

Power Partnerships Defined

So, how do I define a great partnership? Well if this sounds personal… it’s meant to sound that way – here we go:

1) PassionInevitably a partnership has to start (and end) with both parties possessing equal passion for the business or idea. I believe passion is a mandatory component to create any successful venture.

2) In It To Win It (All In)–  It’s a great feeling to know that your partner is all in and will do whatever it takes to make the business succeed. This often means doing things under pressure situations and under extreme duress. This all in attitude fortifies your posture of being an unbeatable team!

3) Dedication & Commitment To GreatnessWe’ve seen how Steve Jobs and Steve Wozniak created one of the greatest companies in American history, and that takes both partners pushing each other to be better and innovate at the highest level. It’s not about being good, it’s about being great.

4) Respect And HonestyThis goes without saying but deserves saying again. When honesty is lost, dissension bears its ugly head. A lack of respect causes the partnership to rot from the inside out. Conversely, having mutual respect for one another and being honest creates a path to success and acts as an investment each other’s outcomes. There is nothing I am afraid to tell MJ and the same holds true the other way around.

5) Appreciate The Differences You will never see everything through the eyes of your partner. As the old saying goes, ‘Focus on what enriches your relationship, not simply what reflects it.’ Appreciate your differences! MJ and I certainly do not agree all the time. Some may feel this is not good. To us, it’s how we grow. Being able to be willing to view a situation from the perspective of your partner will stretch your comfort zone and make you a better company if you have the respect I mentioned above, and you are open and willing to not always be Mr or Mrs. Right.

6) CommunicationJust like personal relationships, communication is the foundation of a partnership. At the very least, great communication will improve awareness, reduce tension, and create better decision making. At the very best, it makes the company work like a well-oiled machine.

7) Humor – The final component of a great power partnership is the necessity to have fun. In order for a business to last, the partners must enjoy the process of running a business. Not a day goes by that MJ and I are not cracking each other up over one thing or another. Humor is a necessity. Why? Because life is too short not to have fun.

One quick note on egos… Egos destroy businesses. I personally don’t think MJ and I have egos as we believe there is tremendous strength in humility. We weren’t always like that but I like to think we are now. What I can say, however, is if egos are involved, be sure to leave them before you walk through the door so you can reach your goals without interference and unwarranted roadblocks.

Summing It All Up

As you can see, business relationships mirror personal relationships in several aspects. At the heart of all business relationships, small or big, are human beings. Understanding what makes each other tick is an essential tool in being a successful duo. MJ happens to love working very early in the morning. I, on the other hand love to work late into the night. Because of this, we are open for business from early morning to late at night.

When you start thinking about entering into a partnership, ask yourself, what do I want in a partner? Draw up a profile of your partner, and use it as a reference. Going into a partnership based on feelings and gut can be your undoing and create massive setbacks. Think marriage. As we all know, entering a marriage on a bad foundation is costly – both time and money. Nothing is perfect, but you have to understand what you can live with and what you can’t.

If you’re already in a partnership that has it’s challenges, address it immediately. Let the person(s) know what you expect and open up the conversation. Find out what they expect. Often times your expectations are similar, but have gone off-course for some reason. It’s your job to get understanding, so you can right the ship.

Work Hard, Work Smart & Stay Hungry!

Gary

 

 

The Ultimate Screw-Up’s Guide To Failing Forward

Fail Forward

I went to college at University of Colorado. The end of my sophomore year, I moved off-campus with a bunch of guys, one who’s name was Tom. I hated Tom (understatement). I think it was probably because he had the one thing that I hated more than arrogance… unjustifiable arrogance. He had ABSOLUTELY no reason to be arrogant. He was about the corniest guy I had ever met in my life, and looked like a chubby grown up version of Richie Rich.

Tom was from a state where guns were legal and he had a permit so he would walk around the house with his gun in a holster like he was a cop, despite the fact that violent crime in Boulder Colorado at the time was about as rare as stumbling upon a mountain lion on 42nd street.

The Numbers Game

If you are not familiar with the school, University Of Colorado is a big school and has a very big campus. Every time I would walk through campus with Tom (we left at the same time from the same house), he would stop nearly every woman that crossed our path and ask them out on a date. It was embarrassing. He’d just smile at a girl, stand in her path, extend his hand and say, “Hi I’m Tom.” So much so, that we eventually nicknamed him, “Hi I’m Tom.” Nine times out of ten times the women would practically run away… Which leaves one woman who didn’t.

The Failure Who Succeeded

After a few weeks passed, I noticed Tom was going on a ton of dates. After a month it became ridiculous as women were coming in and out of our house like we were running a brothel.

As it turned out, he explained to me his process. He would ask women out all day until one woman said yes. Every day. If the first said yes he was good, if he had to ask 100 women, the campus was big enough that he would not run short of women to ask.

OK here’s the math…

1 woman a day

7 women a week

28 women a month.

Like I said, a brothel.

The Business Lesson

In business, much like in life, you play the numbers. The only way to succeed in business is to get rejected a lot. And I mean a lot. If you are interested, I wrote an article on the very subject called, 18 Reasons Why Your Rejection Is My Favorite Aphrodisiac. It may help give you a little idea into the reason why I love to be rejected.

So Tom failed and failed a lot. Or so I thought. My take on failure these days is that the only time you fail is when you quit. The truth is that Tom never quit. He simply failed his way forward into success. What’s more, he failed his way into success not once but EVERY SINGLE DAY. One success after another adds up (which explains the revolving door of women at the house).

I believe that the key to success is to build your rejection muscle and grow super thick skin. In order to do this you need fall on your ass repeatedly. One of my favorite analogies to explain this is the process of a baby learning how to walk. How many times do you think a baby falls before finally learning how to walk?

Conversely, what do you think would happen if the baby gave up after falling a few times and just said, “Oh screw it. I’ll just wait until my legs are strong enough.” What would happen is it would take forever for the baby’s leg muscles to grow, and by the time he or she could walk, the other kids would be running laps.

Be Like Tom

If you are a company looking for an investment, remember, you don’t have to succeed everyday (like Cornball Tom), you only need to succeed once. Like I said, it is all about growing thick skin.  If you knew how many times I have failed (and still fail everyday) you would understand why I dedicate most of my time to help  people learn from the mistakes of others. I wrote a book about it, which contains 55 case-studies of my most infamous screw-ups. If you want to read the first few chapters, click here .

I encourage you to be like Tom today. I want you to tell yourself you are going to fail this week and I want you to be encouraged by the very thought. Why? Because, the more times you come up to the plate the greater your chance of striking out… but that is the only way to give yourself a chance to score.

Here are 3 more articles I suggest you read on the subject of failure, rejection and how to grow thick skin.

7 Actions You Must Take Today To Grow Insanely Thick Skin.

6 Powerful Lessons I learned From Failure and 18 Quotes To Support Them

You Miss Every Shot You Don’t Take

*NOTE: You will notice Daymond & I are offering 6 free chapters below from the 3 books. I encourage you to take advantage of the opportunity as we will not offer this forever! A Lot of people get upset when we take an offer down so don’t let that be you ’cause I’m telling you now! :-)

Have a great day & HUSTLE HARD!

MJ

How Authentic Leadership Can Build a World-Class Business

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Learning what it takes to be a great leader is easier said than done. I believe that motivating your team and developing a mutual rewarding and beneficial culture within your organization is one of the key traits of great leadership.

During my career, I have been fortunate enough to have worked for not only myself but for very large corporations as well. In 2006 I grabbed the opportunity to run a division of JC Penney and, to take a line out of Floyd Mayweather, with hard work and dedication, I ended up running 5 divisions and increased overall revenue in excess of 500 Million Dollars per year.

I have created this video below to give you my personal philosophy of leadership and what I think are the key components to being a great leader.

After you watch this video and if you enjoyed it, I suggest you check out the post 5 Must-Have Ingredients To Be A Transformational Leader as well as The Key Ingredient Of Effective Leaders

Enjoy!

Have a great day!

Gary

 

5 Rules To Live By To Build Your Character During Chaos

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Character is an idea that is earned and forged over a period of time. Your character reveals itself most when the road is rocky and uncertainty is abound. It’s a test of the human spirit and how it will respond when confronted.

Fight or Flight

Pressure has a way of dampening our spirit – the outcome of this event can leave you suspended in animation and unable to move. There seems to be this invisible monster that only WE can only see, and if we don’t move, we believe ‘It will blow over.’ The only problem, however, is that ‘letting it blow over’ doesn’t do anything other than weaken your spirit.

On the other hand, there are people that thrive amidst the chaos and uncertainty. It’s like fuel to the fire for them. We see it in sports, and we see it everyday at work. When we watch big sporting events on the big stage, we understand what’s at stake, and applaud those who are able to shift into another gear when the stakes are at their highest.

Chaos refines and exhibits our true character. The progression of your life depends on YOU meeting your internal challenges – it has nothing to do with anybody else but you! Part of thriving in chaos is more about you understanding the consequences than just being brave or having guts. Once you put the outcomes in perspective, the goal becomes much bigger than anything else – including the consequences of a negative outcome.

Consider these 5 perspectives to live by, and use them to build and extend your integrity. When times get tough, your perspective is a vital weapon in cutting through the chaos and finding your focus.

Character is at the heart of the human spirit and it will play an important part in seeing you through tough and challenging times. Dig deep and reveal your inner giant and see 1st hand how your confidence will rise to the occasion.

It’s not the hard times that define us. Those come and go. How we react to them however, is something we can carry with us and use for the next time. We know ‘The next time’ will come and like anything else, we must be prepared!

Work Hard, Work Smart & Stay Hungry!

Gary