8 Reasons Why You Need To Hire a Brand Specialist


In this latest extended video module, I discuss the necessity of companies to hire outside a brand specialist to provide creative business insights that will help them grow. As a brand specialist for a good part of my career, I have noticed that internal employees have daily challenges that inhibit high performance from being achieved.  This module discusses in detail 8 such benefits. Enjoy!

The 3 Key Components To Designing A Brand Identity


Today I am focusing on the 3 Components of Designing A Brand Identity, which is an extended video training module I have created to further our discussion on building brand equity. In the module, you will notice I have used many brand strategy examples that you should be very familiar with in hopes to give you a better understanding of what these companies are doing that set them apart from the competition. Enjoy!

Power Tactics on How To Brand a New Company


Start-ups are usually known for their innovative products and services, but many don’t understand how to plant the seeds of their branding message. These seeds are lines of communications that speak directly to the marketplace and express the brands essence and spirit . In this expanded training video, I discuss what it means to be a human brand – one whose core values are aligned with a target market. Enjoy, and ‘Brand Like a Human!’

How To Create A Brand Story That Sticks


With more and more entrepreneurs entering the marketplace, how do we stand out and create a social and psychological imprint of our brand in the minds of customers? In this episode of Bear Essentials, I talk about a few essentials that will start the ground-work on developing a ‘Sticky’ story for your brand.