I have always known Daymond to possess extreme hustle, a trait I believe is essential for the success of every entrepreneur. A few years back, however, when I started doing some things with Daymond again I noticed that his hustle had even increased and I wasn’t quite sure why.
Why would someone who doesn’t need to hustle anymore increase his hustle?
While there are many different reasons why people hustle, I believe hustle is inside the DNA of every true entrepreneur. Just because you start a business does not mean you are an entrepreneur as many people try the entrepreneurial route only to realize it was not for them.
Entrepreneurs go through far more valleys than peaks and it is the hustle inside them that pushes them to never give up and never give in. That does not mean entrepreneurs don’t stop to re-gather, re-assess and re-strategize. It is well documented that Daymond did that a number of times before finally correcting his mistakes and finding his way to the other side.
While many entrepreneurs have initial hustle, I believe in order to keep the hustle the reasons why you hustle change. That is where I found the answer to these questions I was asking myself…
Why does Daymond keep hustling… & why in the world is he even hustling harder now when he clearly doesn’t have to?
Let’s look at 3 types of hustle Daymond has possessed and the type of hustle he has that keeps re-inventing his need to hustle even more today than ever before.
1) The Hustle To Secure Your Mask First
Any entrepreneur worth his or her own salt will tell you the importance of securing the mask tightly around you before securing the mask around other people. The reason is simple… you can’t help anyone if you can’t help yourself.
Back when I met Daymond 20 years ago, he didn’t even have a full set of samples. To go from that point to where he is now takes such insane hustle I can write a book about it. Luckily, I don’t have to, since he beat me to the punch and told the whole story in his first book, Display of Power which should be required reading for every entrepreneur.
While his hustle in the beginning may have been more for monetary reasons (as I believe it should have been), I believe his hustle now is for different reasons.
2) The Hustle To Be The Best of The Best
One big reason for Daymond’s hustle today is that he has a tremendous appetite to be the best of the best in the branding world.
It is important to note that this ‘shark-like appetite’ (pardon the pun) to be the best does not come from a yearning for the praise of others, but rather because it is a demand he puts on himself to constantly elevate his game.
Branding is his stomping ground, he owns it, and he hustles harder than anyone I know to learn more every day. He has a passion to create great brands, make good brands great and make great brands even greater.
3) Hustling To Help Others
Today, I notice a huge motivator for Daymond’s hustle is how much he genuinely loves seeing other people succeed around him. Now that he has secured his mask financially so to speak, he has the opportunity to help others experience the joy of success. That is one of the traits I admire the most about him.
I remember I took a ride to Baltimore with him this summer to visit someone he was mentoring and, for a good stretch of the ride he was talking about how excited he was to be in a position to help others.
I sit in a meeting once a week with Daymond and his team (if Daymond isn’t traveling) and Daymond is so proud of the wins as he sees how it is changing lives. Not just the lives of the people in the room, but the lives of the people who each department represents. In a given meeting, one leader from one division may be talking about a win that helped 50 people. Go around the room and the numbers add up.
Daymond is making a lot of people successful, however he never takes the credit as he always gives it to the team. Yes, of course the team deserves it… but so does he.
4) Extreme Hustle= Little Sleep
I normally go to sleep around 1130 and wake up around 5am. I’ve tried to cut the hours but I can’t. Many times when reach out to Daymond, I’ll see his response in the morning and notice he sent the reply around 2 or 3 in the morning… and then I see him doing his entrepreneur roll call at 5am! (If you don’t know about his entrepreneur roll call follow him on Facebook here.)
How in the world can someone get 2-3 hours of sleep and still keep it moving without skipping a beat?
I think you know the answer to that… HUSTLE
The Wrap Up
Most entrepreneurs learn to delegate responsibilities as their businesses grow however no entrepreneur can ever delegate his or her own hustle.
Hustle, in my opinion, is the secret ingredient, “the fire” that keeps the dream going within every entrepreneur. If that fire goes out, you will never have that secret ingredient to push you through the stumbling blocks and overcome the bumps, lumps, scrapes and bruises to come out the other side.
Do you have a quick story of hustle you can share that may help someone reading this post?