3 Fearless Ways To Stop Double-Crossing Your Core Purpose

I consider myself a life long student of those who came before me, both personally and professionally. Success is often hard to teach, quite simply because circumstances and timing are hard to replicate – but they do, however, give us a chance to take away core values and principles, two things that rarely change in the formula for success.

Many entrepreneurs make decisions based on a mix of gut and rationale. Entrepreneurs must keep their creative intent and core purpose intact at all times, even when presented with opportunities that may sound unattainable or even too good to be true. Keeping your core purpose will enable you to not only enjoy the ride from start to finish, but also align what you do with how you do it!

 Chase Jarvis- Marc Ecko

I recently watched a video that Chase Jarvis did with famous clothing designer and media mogul, Marc Ecko, who has created a billion dollar empire. As I listened to the video, one part of the interview jumped out at me, and I haven’t been able to stop thinking about it. He discussed how he made some big mistakes when his brand reached the gates of success. Because he was riding a tidal wave of success, he started to lose focus on what was important to him, and he started to make decisions that nearly crippled his company.

He explained that he ‘double crossed’ his creative intent – which was why he started the business in the 1st place. Basically, he got away from the values and energy that made the company successful in the beginning. Once he got back to that place, his passion and ultimately his success was back in play.

Here are the 3 Be’s that will ensure you don’t double-cross your own creative intentions, and help you lead a life and business worth getting up for.

 1- Be The Gate Keeper

The only person that can insure your dreams and goals are met is YOU. Your vision is very specific and vivid as to how you see it become reality. Obviously I’m not saying you will not have to make adjustments and some compromises, but the essence must stay intact.

As entrepreneurs we’re always faced with decisions and opportunities that may ‘double cross’ our true intent, but we must remember that we are the gatekeepers and we determine what goes out and what comes in. If we abandon the gates, then we become what everyone else wants us to be – not what we want to be.

 2- Be More Selfish

I know the word ‘selfish’ has a bad meaning to it, but it shouldn’t. As the saying goes, you simply can’t please everyone, and if you do, you wont mean anything to anybody

So How do you differentiate yourself, if you do? … and If you’re not doing it for yourself, then whom are you doing it for?

It’s your dream and you will be living it everyday, so don’t get caught up trying to please everyone and finding out one day that you are living other peoples dreams. As Simon Sinek says, ‘Connect with people that believe what you believe,’ and you will be happier, and those that you work with will be to.

3- Be Intellectually Honest

Deciding to be more ‘selfish’ doesn’t mean to stop being smart – especially regarding how you assess yourself. It’s easy to evaluate others but ourselves – extremely difficult. As hard as you may try, you can’t lie to yourself and believe it.  True success comes when you are able to pursue the truth and not let your personal beliefs interfere. We can all be accused of being so head strong that we would rather be right than entertain something that conflicts with our beliefs. There’s no learning from that rigid and ‘Mr. I know I’m right” position, and even worse, there’s no growth from it either.

There’s nothing wrong with being stubborn, but be open and smart enough to hear and observe things that can make you better. Being the gatekeeper allows us to filter the noise (the bad stuff) from the things that add value and strengthen (the good stuff) us.

Don’t be afraid or fearful of being more selfish – it can be good as long as it’s not toxic, so don’t get carried away. Use it to stay focused and on the path.

Work Hard, Work Smart & Stay Hungry

 

Gary

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