Power Tactics on How To Brand a New Company

Start-ups are usually known for their innovative products and services, but many don’t understand how to plant the seeds of their branding message. These seeds are lines of communications that speak directly to the marketplace and express the brands essence and spirit . In this expanded training video, I discuss what it means to be a human brand – one whose core values are aligned with a target market. Enjoy, and ‘Brand Like a Human!’

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“MJ takes a new and exciting approach on how to teach entrepreneurs.”

Daymond John
Co-host of ABC's, 'Shark Tank'

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