Everything You Wanted To Know About A Blog But Were Afraid To Ask

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One of the things I love most about our blog is that Gary and I write and or say what we want, when we want. Another reason is there is no debating as to why we write or say it. We simply want to share our experience with you if you care to hear it. This is our digital home and, unlike our own homes, ‘Mi casa es su casa’, so everyone is invited… and can leave any time they want. That is the true beauty of the internet.

The Great Thing About Blogs

Blogs are incredible when you know how to navigate them. Unfortunately, there is no good way to extract all the good information unless you have a guide to help you. If you have a blog, I suggest you create a post like this to help people find all the articles you have worked so hard and so long to write. It is such a tremendous injustice that most blogs have less than 1% of its information read.

I was inspired to do this post as Gary and I constantly send article links to people who ask questions about various subjects that we have covered in detail somewhere on this blog… So I have created this guide..

Here is a simple, easy-to-follow guide through that should include everything you wanted to know but (perhaps) were perhaps afraid to ask.

Branding

 If you look at the last few entries you will see they are very solution-based and offer quite a bit of information on branding, something Gary (in my opinion) is one of the best at. Gary has spent the last 23 years handling the branding for four of companies in which we have owned together, as well as for some of the top brands and entertainment personalities in the world. If you want to catch up on all branding posts, click how to brand your product.

Turning Failure Into Success

 I, on the other hand, write a lot about what I have learned from failure, and how to turn failure into success. So much so, I wrote a book about it. It is no twenty- page E-Book.  It is an eleven chapter, 213-page book that contains fifty-five case studies of what I have learned from the mistakes I have made over the course of the last 20 plus years as an entrepreneur. If you want to find out more about it, click How To Ruin A Business. You will see that some people and brands you may have heard of have said some good things about it.

 I have also dedicated an entire section of this blog to everything an entrepreneur should NOT do when running a business. My belief is that, by reversing the traditional way we learn and teaching people to learn from the mistakes of others, we take the ego out of the equation so entrepreneurs can take their guards down and learn objectively, while still allowing them to enjoy the freedom of their own experience. If you want to go to that section, click what not to do in business to see the list of articles.

How To Raise Money To Start A Business

 I have also written a number of articles on the subject of raising capital and pursuing investors. I have been on both sides of the table as well as in the middle quite a few times so I have an interesting perspective and decent insight on the subject I think. If you want to read those articles, click how to raise money to start a business.

Help For New Businesses

 If you are starting a business, there is a section you should not miss, as it will give you access to 4 training modules that Gary and I spent quite a bit of time on. It is called The Start-Up Toolkit.  A lot of people contact Gary and I and ask us questions that we have already answered in detail in those videos. To find out about The Start-Up Toolkit, click help for new businesses.

Business Strategy Tips

There is another cool section on the blog that contains short video modules offering business tips that you can implement in your business to help you. It is called the Bear Essentials. To access it click business strategy tips.

For The Entrepreneur

We have developed a section specifically with the entrepreneur in mind. This area of our blog highlights a lot of the challenges we have faced as entrepreneurs and what we have learned in our experiences along the way that may be of help to you. To access this section click help for entrepreneurs

Success Tips & Advice

One of the biggest portions of the N2ITIV blog contains stories of success and various tips and advice on how to be successful in your business affairs, whether you work for yourself, or somebody else. If that is more your speed, click success tips & advice.

 Videos

 If videos are more your speed, we have tons of videos on this site as well. To watch videos, instead of reading text, by all means, click entrepreneur videos.

 Who Are MJ & Gary Anyway?

 If you want to learn about who Gary is and what he does both professionally and personally, click who is Gary O’Neil. If you want to find out about me, click who is MJ Gottlieb?.

So there you have it. That should keep you reading and watching for weeks. Enjoy and let me know what your favorite section is!

Have a great day!

 

MJ

 

Power Tactics on How To Brand a New Company

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Start-ups are usually known for their innovative products and services, but many don’t understand how to plant the seeds of their branding message. These seeds are lines of communications that speak directly to the marketplace and express the brands essence and spirit . In this expanded training video, I discuss what it means to be a human brand – one whose core values are aligned with a target market. Enjoy, and ‘Brand Like a Human!’

How to Create a Brand Personality That Customers Will Love

HUMAN LOGO

In the past, branding meant being consistent in what your company stood for and communicating that message in a unique way. We have seen many examples of this from the usual suspects, brand leaders Nike, Apple as well as a host of one-time hits that seem to grab loads of attention and take the world by storm, if only for a moment.

The truth is, it is not just about getting attention, as branding is much more than creating noise for the sake of being noticed. The facts are, it is what happens after you get noticed that counts. I believe the key to branding is to figure out how to introduce a product to the customer and create an emotional attachment.

If this reminds you of personal relationships, then you would be correct!

Creating a relationship in business requires many of the same characteristics of courting your partner… In fact, I would go as far as to say that not only do I think it’s a worthy comparison, I believe they’re nearly identical!

What Makes Humans Tick?

Welcome to your new company called “Human, Inc.” Why such a name? Because you are now in the human discovery business, and your focus is to understand what makes humans tick. In order to do that, you have to switch from being a broadcaster to a communicator. It’s not about what you say but rather about how you say it in a way that relates to the customer.

Just like our personal relationships thrive on understanding what’s at the core of our significant other, business relationships thrive on understanding what’s at the core of our customers.

The Seat of Emotion

 Your expedition should start and focus on the ‘Wants’ not the ‘Needs’ because frankly speaking, people talk about what they want – which usually has an emotional edge. As you make your way through all the different complexities of the human psyche, what appears is a molten pit of emotions at the core.

You may be thinking, ‘It is hard enough to deal with emotions on a personal level, do I really have to deal with emotions in business too?’ The answer is a resounding ‘YES’!!

Understand the spirit of your company in relation to the customer – that’s the final destination.

Reverse Engineering Emotions

I assume you’ve heard of reverse engineering a product, but emotions? Absolutely, although it is no easy task, but then again I didn’t say it was going to be easy!

Once you understand what’s going on at the core of your customer, you now have to understand how your company fits into their lives – not your product, but YOU the brand!

To get people engaged and in a take-action state, you have to stir the pot of emotion. And how you sprinkle your company in that pot, will determine if a relationship will manifest itself.

An Immersive Relationship With The Customer

 The best way to learn a new language is to live in the place that speaks the language. Understanding your customer is no different. Your relationship has to be an immersive one – deep customer understanding.

When Abercrombie & Fitch got started, the founders lived on a college campus for an entire semester. Their objective was to have an intimate knowledge of what the college kids preferences were. This ranged from what they preferred to wear to class, off-campus, studying and parties.

They took over 10,000 pictures of students in their everyday life. They had them pinned all over the walls in their house.

When it came down to actually creating the A&F brand, they were armed with an authentic picture of what it would look like and visuals that went along with it. That level of customer understanding created a multi-billion dollar brand!

Pull Then Push

Start with pulling then pushing. The objective is to pull (discover) as much out about what the customer’s challenges are, their feelings, emotions and opinions.

These are the little things people go through everyday.

So now comes the push – your message of shared values that align with the customer’s values.

If done authentically, your products will effortlessly become part of your customer’s lives.

Lastly, these are some of the touch-points you should hear and observe from the perspective of the customer;

 “Keep Me on Top of My Life”

“Give Me Something That Changes My Life”

“ Teach Me Something”

“Help Me Make The Most of My Self”

“Get Me To Act”

“Help Me Become What I Can Be”

Feelings are hard, but as you know with most relationships, personal or business, it’s not about LIKE, it’s about LOVE.! You hear it everyday – I love that restaurant, I love my phone, I love that show – so to get customers saying that about your brand, communicate a human message and wrap your product around that message!

 

Work Hard, Work Smart & Stay Hungry

Gary 

 

 

5 Rules To Live By To Build Your Character During Chaos

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Character is an idea that is earned and forged over a period of time. Your character reveals itself most when the road is rocky and uncertainty is abound. It’s a test of the human spirit and how it will respond when confronted.

Fight or Flight

Pressure has a way of dampening our spirit – the outcome of this event can leave you suspended in animation and unable to move. There seems to be this invisible monster that only WE can only see, and if we don’t move, we believe ‘It will blow over.’ The only problem, however, is that ‘letting it blow over’ doesn’t do anything other than weaken your spirit.

On the other hand, there are people that thrive amidst the chaos and uncertainty. It’s like fuel to the fire for them. We see it in sports, and we see it everyday at work. When we watch big sporting events on the big stage, we understand what’s at stake, and applaud those who are able to shift into another gear when the stakes are at their highest.

Chaos refines and exhibits our true character. The progression of your life depends on YOU meeting your internal challenges – it has nothing to do with anybody else but you! Part of thriving in chaos is more about you understanding the consequences than just being brave or having guts. Once you put the outcomes in perspective, the goal becomes much bigger than anything else – including the consequences of a negative outcome.

Consider these 5 perspectives to live by, and use them to build and extend your integrity. When times get tough, your perspective is a vital weapon in cutting through the chaos and finding your focus.

Character is at the heart of the human spirit and it will play an important part in seeing you through tough and challenging times. Dig deep and reveal your inner giant and see 1st hand how your confidence will rise to the occasion.

It’s not the hard times that define us. Those come and go. How we react to them however, is something we can carry with us and use for the next time. We know ‘The next time’ will come and like anything else, we must be prepared!

Work Hard, Work Smart & Stay Hungry!

Gary