This is my business card. All two lines… If you ever watched American Psycho you would know that Christian Bale would not be impressed… But that’s kind of my point. There are many reasons why I choose not to put my title on my business card. Here are six of them…
Ego, Ego, Ego
I used to be an egotistical pr?k. I have outgrown it. Mostly because I have learned that I dislike egotistical pr?cks… That being said, I think I have been given more cards that say CEO then there are companies in the world.
I would say 9 out of every 10 people who give me cards with those titles have no real business to speak of, probably because they are spending all of their time talking the CEO talk and zero time walking the CEO walk. I am sure there are people who have titles without the accompanying egos, however from my experience that is the exception rather than the rule. I find most people like to constantly remind themselves how important they are. I have also found that egos can be destructive to your business as it can cloud your judgment quite easily without you even knowing it.
I Am Not The CEO
I realized early in my first business I was not the CEO. I was whatever the company needed me to be at any given time. I was the salesman, the warehouse manager, the accounts receivable department, the production manager, the stylist for the photo-shoots, and many a time I was the man responsible for cleaning the warehouse toilets. So no, CEO would not encapsulate my job description.
I Don’t Want People To Know Who I Am All The Time
If you have ever seen the show Undercover Boss and you like the show, you probably like it because it reveals the authenticity of a company’s employees (another word I hate) because they do not know they are dealing with a man or woman a bit higher on the totem pole. My companies were never large enough that employees would not recognize me but when I went on sales calls not every store knew me because they were dealing with my salesforce mostly. I enjoyed flying under the radar to get an authentic perspective of who they really were and how attentive they really were to the needs of my company.
I Do More Than 1 Thing In Life
I like to have my hand in different cookie jars and just using my name allows me to be me without restricting me to any one company. Sometimes I represented one of my brands, other times my sales agency, my homeless foundation, or sometimes I just want to give out my contact on a personal level without the person getting into my business.
It Is Both Simple And Impossible To Get In Contact With Me
I have my cell # on my card. If I don’t want to answer I don’t answer and if I do, then I pick up. Emails can be time consuming if used inappropriately in my opinion as it takes me a while to check emails, then type in the appropriate answer. On a phone, I can say, “Not interested” or, “Interested. Will call you back.”
Happy In My Unconventional Ways
Basically, it keeps things easy for me and allows me flexibility I would otherwise not have if I chose to follow the conventional path… and those who know me, know I stray a bit from the conventional.
A few questions for you:
1- Do you put your title on your card? If you do, do you do it for the right reasons in your opinion?
2- Have you ever thought you were talking to a hotshot CEO only to find out the person was not as hot as you thought him or her to be?