Branding: Who Are You And What Do You Stand For?

Branding seems to have lost its luster in the digital age when it comes to building businesses online. In this video I talk about both the offline and online platforms and why it’s imperative that entrepreneurs create unique branding platforms that allow them to stand high above their competitors.

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Co-host of ABC's, 'Shark Tank'

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2 thoughts on “Branding: Who Are You And What Do You Stand For?

  1. And this was a great post for all of us too Gary . . . Well done!

    Believe it or not, the question of “What do I want to stand for?” is one of the questions that I asked myself 4 years ago when I began my “Castain 2.0” rebranding journey. It really has to start with this question because everything we do from that point needs to underscore our answer to that question.

    Keep up the great work. I’ve really been enjoying the content you and M.J. have been putting out!

    Respectfully,
    Paul Castain

    1. I agree Paul! I listen to people say they’re going on a journey to find themeselves- like trying to find a lost dog- when the journey comes from creating who you want to be. That’s why I think developing a strong brand or self storyline is important now. If everyone has info, then the question becomes, how do we get ours heard?

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