Who Are You And What Are You Good At?

70. Who Are You And What Are You Good At

My idol growing up was basketball legend Dr. J (Julius Erving). The problem was, however, as hard as I tried to be like him and make the moves he made, I simply couldn’t come close (mild understatement)… and I was pissed as hell! Years later, I had business idols. First it was Sam Walton of Walmart, then Steve Jobs, then someone else, then someone else…

The Transformation From Idolizing… To Admiring… To Learning

Fortunately, at some point along the way, I unconsciously switched from ‘idolizing’ people and brands to ‘admiring’ them, and it wasn’t until then that I was truly able to establish my own identity, which helped me develop into my own individual ‘brand’ if you will. Continue reading “Who Are You And What Are You Good At?”

Presentations: How To Captivate Your Audience

71. Presentations How To Captivate Your Audience

The life blood and oxygen for most businesses are the ideas that will drive its short and long term goals. If this is the most important aspect to a businesses future, then the delivery method should be just as important.

 The Art of Influence

Whether we like it or not presentations, verbal and written, are the means by which ideas get adopted and some don’t. So, if this is true, why do so many of us put together presentations that read like the features listed on the windshield of a brand new car? Well, we forget what got us buying the car in the 1st place. Continue reading “Presentations: How To Captivate Your Audience”

Why Aurora Victim Jessica Redfield Taught Me The Greatest Lesson I Ever Received About Business

72. Why Aurora Victim Jessica Redfield Taught Me The Greatest Lesson I Ever Received About Business

Three things have happened to me in the last 24 hours which have tugged on my heart quite a bit and I knew I had to get some things off my chest. I also knew that there was a lesson that I could learn from the events that have taken place during this time, as I have found that there is always a lesson embedded in every event (good or bad) if we look hard enough…

The Last 24 Hours

Yesterday, I found out that my good friend (and agent) has inoperable brain cancer. This morning I had a very heart-wrenching conversation with a homeless man that I actually can’t help at the moment (I have a homeless foundation so I like to think I can always help)… and of course, I got the news of this horrible shooting in Colorado and the story of a passionate and budding professional woman named Jessica. Continue reading “Why Aurora Victim Jessica Redfield Taught Me The Greatest Lesson I Ever Received About Business”

Why “Keep It Simple, Stupid” Is The Best Advice I Ever Received

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One of the best pieces of advice in life I was ever given and didn’t realize until much later, was when one of my mentors told me, “keep it simple, stupid.”  At the time, I actually took offense to it because I thought he was calling me stupid, so I paid it no mind. It wasn’t until much later that I found the profound value in that statement. Continue reading “Why “Keep It Simple, Stupid” Is The Best Advice I Ever Received”

The 3 I’s To Success: Ideas, Individuals & Innovation

74. The-3-I’s-To-Success-Ideas,-Individuals-&-Innovation

The American government and many economists have gotten it wrong. The launch of a successful business and employment creation does not stem from the efforts of big business. In fact, the big corporations are sitting on more cash than ever in their history and the job market is not growing in the industrialized segment of the economy.The question, why? has not been answered, and it will not be until we look seriously at the role of the entrepreneur in business the world over. Continue reading “The 3 I’s To Success: Ideas, Individuals & Innovation”

We Know What to Do. So why Don’t We Do What We Know?

75. We Know What to Do. So why Don’t We Do What We Know?

How many times have you heard somebody say to you Do As I Say Not As I Do? That’s’ something my father used to say all the time, and still does. I used to always think, ‘if you’re giving me advice and you know what to do, then why in the world are you not doing what you know?’ It made no sense to me then, nor does it make any sense to me now. Don’t get me wrong, I love him to death, greatest guy in the world, but it still makes no frickin’ sense! Continue reading “We Know What to Do. So why Don’t We Do What We Know?”

Price is What You Pay, Value is What You Get

76. Price-is-What-You-Pay,-Value-is-What-You-Get

Value always seems to be one those words that everyone understands, but very few get. It’s a word that takes on many definitions depending on what business you are in. There are a lot of people out there that associate value with cost and benefits. Just because a price can be set to something, it doesn’t mean it has value. Warren Buffet once said that “price is what you pay and value is what you get.” Continue reading “Price is What You Pay, Value is What You Get”

How To Brand Like An Idiot [Without Even Knowing It]

77. Branding From The Perspective Of Your Customer

Have you or do you possibly know of someone who created a product or service that they thought was going to be groundbreaking, only to find out that when they launched it, it was not only not the hit they expected but rather found it not to be a hit at all? I know I did.

It happened to me in the very first business that I had back in 1991, a clothing brand I started with my partner Gary while we were in college. Continue reading “How To Brand Like An Idiot [Without Even Knowing It]”

3 Keys To Customer Acquisition: Creation + Quality + Value

78. 3-Keys-To-Customer-Acquisition-Creation-+-Quality-+-Value

Online entrepreneurs have the inevitable task of creating content for their audience. The end goal of content is customer acquisition. More people, means bigger lists which hopefully means more green backs.

The conversation regarding content always comes down to quality. In most cases quality is a given in any business. Acquisition is a process made up of 3 components with regard to content. Continue reading “3 Keys To Customer Acquisition: Creation + Quality + Value”

Social Media Is Not Your Platform

79. Social Media Is Not Your Platform

There is a common misconception that many people have when using social media, as they make the mistake of thinking that social media is their platform. In this video I explain the importance of not only understanding that social media is not their platform, but also the necessity to use social media as a tool to drive people to their own platform; their website.

Are You Creating Your Headline for Your Customer or for Google?

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Unlike the days of the Roman Empire where wars were decided with the victor standing as living proof, creating impactful headlines has 2 winners, or more than likely, just a draw.

Being in this business you come to know and understand that there’s a war between writing headlines that are designed to stir interest and engagement, and those with mundane keyword strategy. I say mundane because keywords are boring. Boring as hell! Continue reading “Are You Creating Your Headline for Your Customer or for Google?”

How Big Is Your Rolodex?

81. How Big Is Your Rolodex?

In today’s video, I talk about an invaluable lesson on the power of outreach that I learned a number of years ago from a potential investor that I was pursuing at the time. Since that lesson, I have found that most people look at their power of outreach the wrong way as it’s not so much the number of contacts you may have, but the number of contacts your contacts have that truly defines your outreach.

THE POWER OF OUTSOURCING (PART 1)

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In today’s video post, I talk about The Power Of Outsourcing and some  ways to utilize outsourcing to delegate responsibilities, help manage our agendas and keep us focused on growing our business.


Continue reading “THE POWER OF OUTSOURCING (PART 1)”